Meta-owned Facebook has been troubled to take care of its position among the highest ten apps on the North American country App Store this year, says a replacement report.

Credit to Google

According to associate analysis of iPhone App Store knowledge, as younger customers shift to newer social networking experiences like TikTok and currently BeReal, the technical school giant's app has lost traction within the App Store's prime Charts, reports TechCrunch.

As per the report, last year, Facebook solely fell out of the highest ten free iPhone apps within the North American country seven times. however in 2022, that figure has already soared to ninety seven -- a sign that Facebook could also be losing ground as new apps push their method into the App Store's prime rankings.

For a additional direct comparison, Facebook's app fell out of the App Store's prime ten apps simply sixfold throughout the primary 1/2 2021. within the half of 2022, however, it's born out of this grouping a complete of fifty nine times, per knowledge provided to TechCrunch by app intelligence firm device Tower.

It even once stayed out of the highest ten for as long as thirty seven consecutive days in 2022, the firm noted, up from simply 2 consecutive days in 2021.

Additional analysis provided by another App Store knowledge supplier, data.ai, once App Annie, conjointly supported this conclusion -- although it found the app born out of the highest ten on iPhone within the North American country solely four times throughout 2021, compared with one hundred ten days in 2022 up to now.

It found Facebook's drop-off times this year were principally focused in Apr, might and Gregorian calendar month. Apr was Facebook's worst month up to now, because the app's rank fell into the 30s on Apr eighteen, so reached as low as No. forty four on Apr twenty one.

Notably, this was around once BeReal was rise the App Store's prime Charts, breaking into the highest five.